“The most powerful element in advertising is the truth.”
We can print any message on our tissue boxes, as long as they are not controversial, these are schools after-all, we can print them. Let's try and keep them empowering messages, not outright advertising. That will backfire.
Curiosity about life, in all its aspects, I think, is still the secret of great creative people.”
Like anything, the more creative the more they will stand out. But remember Gen Z does not want to be sold to; they don't want to buy your brand or service, they want to join it.