CONTENT

We can print any message on our tissue boxes, as long as they are not controversial, these are schools after-all, we can print them.  Let's try and keep them empowering messages, not outright advertising.  That will backfire.

CREATIVITY

Like anything, the more creative the more they will stand out. But remember Gen Z does not want to be sold to; they don't to buy your brand or service, they want to join it.