In 2000 we launched a line of facial tissues for kids called Sneezers, the boxes were printed with Rugrats, Barbie, Blues Clues, Sesame Street, Looney Tunes, and others. We sold them into most every drug, grocery and mass chain in the country. We had a very successful product and we had a great run.  Eventually, market leader, Kleenex, wanted "their shelves" back and outbid us on all of our licensing agreements. That put us out of business pretty quickly!  We ended up with thousands of extra cases of our tissue boxes with nowhere to sell them so we donated them to schools, just put big stickers on each case "free tissues for your classrooms," and shipped them out blindly to schools in 48 states.  98% wrote us thank you notes and asked for more. Our first Free Messages for Free Minds success came from a partnership with the Ad Council and the US Army [boostUp.org,] to increase high school graduation rates among teens in NYC schools.  Today we have an active opted-in list of 15,000 middle schools, high schools and colleges in 48 states,